Think the business of aging is none of your buinsess?
Think Again...
Whether you are a business looking for strategies to market to the growing cohort of older adults or a nonprofit organization looking for new ways to reach out to underserved population, or if you are interested in issues pertaining to an older workforce, you need the right knowledge and tools to do your job most effectively.
Aging in America, a multidisciplinary conference, will tackle critical business topics and other issues affecting older adults and the professionals who work with them.
Make it your business to attend these programs!
More than 50 workshops including:
A Business Model for Building Successful Collaborations and a Shared Social Mission
Boomer Opportunities: Trends Among the Largest Demographic in America
Business and Aging Peer Group
Consumer Perspectives on Accessible Home Modifications
Creating Consumer-Provider Partnerships Through Technology
 Developing a Countrywide Business Plan for Baby Boomer and Aging Serves
Factors Impacting Employee Engagement in Today's Multi-Generational Workforce
Fee and Free Care Management: Understanding the Difference
Growing a Business With New Media and Traditional Networking
How to Use Business Planning and Measurement to Demonstrate Social Impact and Sustainability
Leveraging Meaningful Engagement to Become an Online Influencer With Aging Consumers |
 Marketing to Older Adults in an Uncertain Economy
Measuring the Results of Your Senior Marketing Efforts
Promising Approaches to Retooling and Retrianing Mature Workers
Reaching Caregivers via Social Marketing
Small Budget Big Impact: Marketing Strategies to Engage an Aging Population
The Business Case for Engaging Older-Adult Volunteers
The Business of Aging Workshop
The Convergence and Power of Social Media
The Latest Consumer Trends in Health Aging
The OAA and the Marketplace: Compatable or Mutually Exclusive?
 Well-Connected and Wired: Marketing to Vibrant Boomer Women
Winning Strategies for Social and Venue Marketing
and many more... |
Effective Go-To Market Strategies:
Serving the Boomer Market Today and Beyond
Friday, March 19 | 8:00 am - 6:30 pm
Cost $225 (through March 12 at 12:00 Midnight EST)
Includes lunch and reception
Attendees must be registered for the Aging in America Conference
Click here to download the form to add this program to your existing Aging in America registration!
The country's leading baby boomer strategists and marketers will introduce new research, products and services which truly represent "what is next" in the aging boomer marketplace. The focus is on sharing proven effective strategies for bringing a product to market in the boomer marketplace. In particular, we will emphasize multimedia integrated marketing, effective distribution channels, and the rapidly growing business of caregiving. Through this event, we reveal how innovative organizations can tap the lucrative boomer market and take boomer business to the next level.
Presenters: Kevin Donnellan, Executive Vice President and Chief Communications Officer, AARP; Gary Moulton, Product Manager, Microsoft; Jody Holtzman, Senior Vice President, Research and Strategic Analysis, AARP; Stan Humphries, Chief Economist, Zillow; Mary Furlong, President and CEO, Mary Furlong & Associates.
Kevin Donnellan |
Gary Moulton |
Mark Miller |
Mary Furlong |
Cost $99 each (through March 12 at 12:00 Midnight EST)
Pre-registration is required
Attendees must be registered for the Aging in America Conference
Click here to download the form to add this program to your existing Aging in America registration!
Identifying the Best Opportunities of the $800 Billion Caregiving Marketplace
Are you looking for the next big opportunity in business? The $800 billion dollar caregiving marketplace is larger than the bridal market and the baby market. Learn about the segments within the caregiving market, and the $50 billion dollar in-home care service market. Discover how companies are targeting this hot market. Learn how nonprofits and for-profits serve the caregiver.
Presenters: Andy Cohen, CEO & Co-Founder, Caring.com; Catherine Calarco, Senior Vice President, Sales & Marketing, HeartMath; Mary Furlong, CEO, Mary Furlong and Associates; Craig Caryl, Dr. Marion Foundation; Casey Pittock, Executive Vice President, Business Development, Wellcore Corporation
Entrepreneurship and New Career Opportunities Within the Boomer Market
This boot camp will examine the current employment landscape for the 50+ workers, job-hunting strategies and what it takes to start your own 50+ entrepreneurial venture.
Presenters: Mark Miller, President, 50+ Digital, LLC, and author of The Hard Times Guide to Retirement Security; Mark Willaman, Founder and President, SeniorCareMarketeer.com; Beth Sanders, Founder & CEO, LifeBio.com; Mary Furlong, CEO, Mary Furlong and Associates and author of Turning Silver into Gold; A. D. Frasier, JD, Chief Operating Officer, BOTH-USA LLC
How to Market Products Direct to Consumer in Health Care
Companies are going direct to consumer to sell products in health care. Learn about the untapped channels of distribution. Learn how mobile, online and print are used to reach consumers. Discover other service-based businesses that also serve the boomer and senior market, and alternate channels of distribution of health care products and services.
Presenters: Bud Meyers, Senior Director of Merchandising, FirstSTREET; Steve French, Managing Partner, Natural Marketing Institute; Mary Furlong, CEO, Mary Furlong and Associates and author of Turning Silver into Gold; Laura Mitchell, Business Relationship Specialist, GrandCare Systems
Using Social Media to Build Your Boomer Business
Driven by a need to communicate with children and the ever-changing workplace, boomers are using social media in record numbers. Learn the most effective ways to engage with consumers online, using e-mail newsletters and using mobile. These entrepreneurs have deep experience integrating social media into business.
Presenters: Mary Furlong, CEO, Mary Furlong and Associates; David Weigelt, Marketing Strategist and Partner, Immersion Active and author of DotBoom.
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